This product is an example of a generic brand.
The generic brand is a sort of consumer product which is generally not advertised. Thus, it lacks a logo or widely recognized name. They are generally less expensive than brand name products, due to their lack of promotion.
These generic brands are also formulated to be alternatives for expensive branded goods. They are also common in pharmaceuticals and supermarkets and tend to be more prevalent during the recession.
Hence, as a package of aluminum foil at Kroger grocery store has no brand name on the package, so it is an example of a generic brand.
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