More choices and easily accessible information about the functionality of firms' products are creating increasingly __________ customers.

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27-07-2022
Business

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More choices and easily accessible information about the functionality of firms' products are creating increasingly __________ customers.

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Tundexi Tundexi · Answer 1 · 2022-08-02T18:09:25+02:00

There is an increasingly sophisticated & knowledgeable customers because more availability of choices and easily accessible information about the functionality of firms' products.

What is a functionality of firms' product?

This refers to the design works of a product that helps the users meet their goals and needs.

For instance, the product functionality is observed from products such as chairs or tables to the designs such as books or web interfaces, hence, the functionality varies but is everywhere.

That means that when a product design is highly functional it performs what it's expected to do and does it well.

Hence, the increasing product functionality with more availability of choices and easily accessible information about the products result to increasingly sophisticated & knowledgeable customers.

Read more about product functionality

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