Sharing your understanding of client preferences and expectations is a key component of managing touchpoints. Touchpoints are any channels via which customers can communicate with company, including face-to-face interactions, websites, apps, and other forms of communication. Customers have the chance to compare their earlier perceptions of the company and generate an opinion.
When they interact with these touchpoints. Any time customer interacts with your brand, whether it's through an employee, a website, an advertisement, or an app, that interaction is referred to as customer touchpoint. Say, for instance, that a customer views an advertisement for eco-friendly product on social media.
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