A value proposition gives customers the belief that manufacturers will stand behind their product. A product's value proposition should succinctly describe how it meets a need, outline how it adds value, and explain why it is superior than competing offerings.
The optimal value proposition is direct and appeals to main factors that influence customers decision. Companies utilize this claim to target clients who will gain the most from utilizing their product, which contributes to preservation of their economic moat. An edge over competitors is an economic moat. A company's size and ability to withstand competition increase with moat's width.
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