The marketing planning process starts with the corporate mission, then the situation analysis.
A marketing plan is an advertising strategy that a company implements to sell its products and services. A marketing plan helps determine who your target markets are, how best to reach them, what price to sell your product or service at, and how your company will measure its efforts.
Constantly monitoring and adjusting market plans is an important part of running a business. Because it reveals the best and worst ways to generate revenue. Without a successful marketing plan, a business may not last very long.
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