Immersion groups are small groups of consumers who interact directly and informally with product designers without a moderator present.
The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships, and other ways of surrounding the consumer with a consistent message about a brand.
In essence, immersion marketing envelopes a brand or product, or company issue so that the marketing, advertising, and public relations departments or representatives work holistically towards delivering the same brand message across multiple distribution channels. Unlike "Shotgun marketing"(communicating the message to anyone who listens), immersive marketing is cheaper and more effective, focusing directly on the customer's needs.
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