If a retail store focuses on price as its main sales appeal and has a broad selection of merchandise, the type of retail store is a discount retailer.
A discount retailer, sometimes known as a discounter, is a retail structure in which goods are offered for sale at rates that are theoretically less expensive than the real or alleged "full retail price." Discounters cut costs by making large purchases and using effective distribution.
Discount superstores like Walmart or Target sell everyday items in a big-box setting; many of them also serve as full-service supermarkets, but the name "hypermarket" is not commonly used in North America.
A retail establishment that offers things for less than what is charged by more established retail locations. Given that they provide a large variety of products, some bargain stores are comparable to department stores; in fact, some are referred to as discount department stores.
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