The given statement while goals should be quantitative in nature, objectives are usually expressed in qualitative terms is false.
For an Objective to be successful, it must be quantitative. For instance, the target "Make a lot of money" cannot be achieved, however, the objective "Increase Profit by 20%" can be achieved as long as it is time-bound.
A goal is a vision for the future or the desired outcome that an individual or group of individuals commits to envisioning, planning, and achieving. By setting deadlines, people try to accomplish their goals in a limited amount of time.
An objective specifies the measurable steps that must be taken in order to reach the ultimate aim, whereas a goal is a realizable outcome that is typically broad and long-term.
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