The growing interest in fitness could be a threat for some companies and an opportunity for others. In the SWOT framework, these are external environmental factors.
The external environment, also known as the macro environment, is beyond the control of any single organization. Factors such as competition, market, economy, demographics, and environmental factors all influence an organization's external environment.
Customers, competition, economics, technology, political and social conditions, and resources are common external factors that affect an organization.
External environmental factors include economics, technological change, regulation, competition, and socio-economic factors. Multiple areas within an organization influence HR activities such as top management, organizational strategy, culture, technology, structure, and size.
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