Sales enablement is the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.
Sales enablement is an iterative process that gives your company's sales team the resources they need to close more deals. these resources include content, tools, knowledge, and information to effectively sell your products and services to your customers.
Sales management is the process of recruiting, training, and motivating salespeople, coordinating operations across the sales force, and implementing a cohesive sales strategy that drives business revenue.
Sales assistance content is content that sales reps can use throughout the sales process. sales reps need the right content at the right time to effectively engage with prospects and address their concerns. according to salesforce, 58% of the pipeline is stagnating because the salesperson cannot add value.
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