This positioning reflects Pepsi's d.) careful targeting and marketing mix.
The marketing mix includes multiple focus areas as part of your overall marketing plan. The term often refers to a general taxonomy that begins with the 4 P's: product, price, placement, and promotion. Effective marketing doesn't just stick to one message, it affects a wide range of areas.
The marketing mix, also known as the 4 P's of marketing, refers to the four key elements of your marketing strategy: product, price, location and promotion.
The question is incomplete. Please read below to find the missing content.
Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink. This positioning reflects Pepsi's __________.
a.) operational excellence
b.) supply chain management
c.) strategic business unit control
d.) careful targeting and marketing mix implementation
e.) locational excellence
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