Both the firm will end up choosing advertising.
Advertising is constantly there, even if the individuals are unaware of it. In today's society, the advertising uses every available medium to spread the message. This is accomplished through the use of television, print (the newspapers, the magazines, the journals, etc.), radio, press, the internet, direct selling, hoardings, mailers, contests, sponsorships, posters, outfits, events, color, noises, images, and even people.
The advertising industry is made up of the companies that advertise, agencies that create the advertisements, media that broadcasts the advertisements, and a slew of the people such as the copy editors, visualizers, the brand managers, researchers, creative heads, and the designers who go the extra mile to reach the customer or receiver.
Therefore, the answer is both of the firms will end up choosing the advertising.
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