The answer is inviting the wrath of online audience.
The social business loop occurs when firms with limited authority or notoriety depend extensively on social media to market their products and services, resulting in little to no leads by drawing untargeted consumers.
Being on social media involves publicly exposing oneself to a wide range of individuals who may or may not be interested in the brand.
There is always a negative aspect to anything, and social media is no different. With the internet being more freely accessible than ever before, there are always those who seek to harm one's reputation.
If the company is unknown or just starting to get traction, they are more likely to be attacked. Since it is so simple to remark or participate, anyone with a computer may simply make unfavorable comments about the company.
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