If you present a pro-life speech and get the pro-choice listeners to feel uncomfortable with their positions, you have effectively used the persuasive technique of using cognitive dissonance.
Cambridge, UK: Cambridge University Press. As explained in Chapter 6, Finding Purpose and Choosing a Topic, when it comes to persuading people to change their basic beliefs and tendencies, persuading viewers to change their basic beliefs It is more difficult than persuading people to change their predisposed beliefs.
If a proposal in a persuasive technique focuses on changing procedures, laws, or behavior, it is a proposal for... beliefs and values are easier to change than attitudes.
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