Question

Watch the big game on the big screen. Head to the community center this Monday. Grab a seat and enjoy a big-
screen view. Spread the word!
Which effective structure does this message use for delivery through social media?
A. It uses exclamation marks.
OB.
It uses short sentences.
OC. It has an interesting topic.
OD. It has an offer for students.
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Answer 1

Using short sentences is an effective structure to use on social media, as option B shows.

Why are short sentences effective on social media?

• Because social media is very dynamic.
• Because social media must capture the public's attention quickly.
• Because long sentences are unpleasant on social media.

As we know, social media have too many pieces of information that are released at the same time and compete for the user's attention.

This competition for attention makes the user prioritize short and quick sentences, which optimize time and do not allow him to lose other information. Therefore, the use of short sentences is more effective and appealing to users.

With this, the chances that the user will read the text and understand the message transmitted are greater, in addition to preventing the user from feeling tired and unmotivated to interact with the exposed text.

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