Firm A is benefiting from an experience-curve effect based on process innovation (option A)
The experience curve effect is a concept that was introduced by the Boston Consulting Group. The experience curve effect examines the relationship between the experience a company has in producing a good and the efficiency of that production.
The experience curve effect postulates that the more experience a company has in manufacturing a product, the lower its cost of production.
Here are the options:
a. An experience-curve effect based on process innovation
b. Creative destruction
c. Value driver advantages based on product features
d. A learning curve effect based on output differential
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