Pete and Hollis are forming a new athletic wear company and plan to market their products in the United States. They have decided it will be best to create four different marketing campaigns since each region of the country has unique climates that match up with their clothing. What type of segmentation are they planning to use

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26-07-2022
Business

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Pete and Hollis are forming a new athletic wear company and plan to market their products in the United States. They have decided it will be best to create four different marketing campaigns since each region of the country has unique climates that match up with their clothing. What type of segmentation are they planning to use

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Parrain Parrain · Answer 1 · 2022-07-28T19:54:01+02:00

Based on the fact that Pete and Hollis decided to create different campaigns depending on the region a place was located in meant that they chose Geographical segmentation.

What is Geographical segmentation?

This is when a market is divided according to various regions and then products and marketing campaigns are tailor made for these regions.

One reason this is done is regions have varying characteristics such as climate and belief systems that make it imperative to approach offering products in a different manner.

Sometimes an area might just be so large that the only way to effectively market in that area is by dividing it into regions and groups.

In conclusion, this is geographical segmentation

Find out more on geographical segmentation at https://brainly.com/question/17202335.

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