An ad for Citrucel fiber supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. this ad is an example of comparative advertising.
Comparative advertising can be described as a marketing strategy whereby company's product or service is been presented as superior with respect to that of its competitors.
It should be noted that in comparative advertising campaign , there could be printing of side-by-side comparison of the features of a company's products for the public.
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