Salespeople who focus on selling instead of thoroughly identifying needs and presenting solutions experience less success.
How to be a successful seller?
It is essential that salespeople focus on identifying the needs of potential consumers, helping them with solutions aligned to their problems, which will lead to greater success in making a sale.
The seller must provide information about a product or service, its benefits and functionalities, in order to create value for the consumer through the characteristics and quality of the product.
Therefore, a good salesperson is one with communication and negotiation skills, who provides excellent pre- and post-sales service, with empathy and cordiality.
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