Respuesta :
The answer is buyer’s journey; individual customer journey.
Market segmentation is to pinpoint specific customer groups so that merchandise and branding can be tailored to appeal to them.
There are many different ways to segment markets, including geographically, demographically, or behaviorally.
By identifying the items that are most likely to capture a portion of a target market and the most effective channels for marketing and distributing those products, market segmentation aids businesses in reducing risk.
A corporation can then concentrate its resources on activities that are expected to yield the highest profits when risk is reduced and clarity regarding the marketing and delivery of a product is increased.
A company's demographic reach can be expanded through market segmentation, and it might also lead to the discovery of goods or services they had not previously thought about.
Hence, effective segmentation identifies where your customers are in the buyer's journey, and assists your customers in taking the appropriate next step in their individual customer journey.
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