Cozette already has 2 pairs of older sneakers at home but decides to buy new. The type of problem recognition she has experienced is Expected Problem.
Problem Recognition
- When a consumer sees a need or wants that cannot be satisfied by any of the currently offered goods or services, problem recognition is the first step in the decision-making process.
- It begins when a client discovers that the products at their disposal are unable to satisfy current or future wants and begins to identify the gap that must now be filled with the acquisition of a good or service.
- It can also be described as the difference between the present situation and the ideal situation from the viewpoint of the client.
- Expected problems are issues that customers are proactively aware of and intend to address on their own by searching for a suitable product or a solution that addressed the issue.
To learn more about Problem Recognition refer to:
https://brainly.com/question/17310756
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