The invention of small desktop copiers to create a new consumer market using the same technology as large, stand-alone copiers is an example of an architectural innovation.
When new products or services employ current technology to open up previously untapped markets or attract new customers, this is known as architectural innovation. For instance, the smart watch repurposed cell phone technology into a watch form factor.
Modifying current solutions for a brand-new market is architectural innovation. Architectural innovation is the process of rearranging existing parts of a product to alter its overall design. This innovation happens within the next few to three years. Examples include desktop photocopiers and Sony Walkmans.
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