Respuesta :
Central route processing is longer lasting and better resistant to future persuasion efforts in comparison to peripheral route processing. So, the correct answer is options A and C.
What is Central Route Processing?
The elaboration likelihood model (ELI) identifies two pathways of persuasion—a central route and a peripheral route. A persuasive technique is known as the Central Route Processing (aka Central Route to Persuasion) (i.e., a way to persuade others). Rather than depending on peripheral factors like the speaker's personality or the manner in which the message was given, this approach concentrates on the facts and the message's content in order to persuade the audience.
When the audience is engaged, the issue is pertinent to them, and the facts being presented are compelling, this style of persuasion is most effective. A long-lasting and durable attitude change in the listener is the result of the successful employment of the Central Route to Persuasion.
What is an example for Central Route Processing?
A TV commercial that employs laboratory data to show an acne treatment's efficacy, as opposed to one that relies solely on a celebrity sponsor, would be using the Central Route to Persuasion.
You can learn more about elaboration likelihood model (ELI) using the following link:
brainly.com/question/7147946
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