It is known as expansion.
A product's life cycle is the period of time from when it is initially made available to consumers until it is discontinued. Introduction, expansion, maturity, and decline are the four stages that make up a product's life cycle.
Professionals in management and marketing utilize product life cycles to assist them decide on advertising schedules, pricing points, expanding into new product markets, redesigning packaging, and more. Product life cycle management refers to these strategic means of a product's support. They can also help determine when the newer products are ready to push the older ones from the market.
Therefore, the answer is expansion.
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