Question

A client's culture, not his/her individuality, is the most important factor to consider when
communicating transculturally.
True
False

Answer 1

It is a true statement that a client's culture is the most important factor to consider when communicating transculturally.

What is a transcultural communication?

This refers to a communication whereby the interactants move through rather than in-between the cultural and linguistic boundaries.

It is also a forms of communications between people with diversified culture.

Hence, the statement is a true statement.

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Answer 2

It is true to say that a client's culture, not their individuality, is the most important factor to consider when communicate transculturally.

What is transculturally communication?

It is a marketing strategy that consists of adapting the way a company will communicate in a given market, being a very used and effective strategy for the globalized environment. Cross-cultural communication aims to identify the most relevant characteristics of the local culture and adapt its products and services for greater acceptance by local consumers.

Therefore, transculturally communication, when well developed, generates an increase in the value of the brand and its positioning in a foreign market.

Find out more about cross-cultural communication here:

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