Question

Please develop an Integrated Marketing Communications (IMC) Plan for the US launch of any brand of your choice using the following tools:

Advertising, Personal Selling, Sponsorship, Event Marketing, Sales Development, Direct Marketing, Digital Marketing, Public Relations.

Answer 1

An IMC plan for a particular product would include:

Advertising: To create public awareness

Personal Selling: To increase sales

Sponsorships: To get an increase in reach and funding

Event Marketing: To get a target audience

Sales Development: To increase sales and profit

Direct Marketing: To meet a specific audience for goods that they need.

Digital Marketing: To advertise through the use of social media

Public Relations: The interaction with the customers to get feedback

What is an Integrated Marketing Communications Plan?

This refers to the different techniques that are used to maximize marketing through the use of market research, strategic planning, etc.

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