Question

Consider a business in your neighborhood that you frequent and that you believe is particularly innovative in spite of the products or services themselves not being particularly high-tech. Using the definitions and notions from the text, explain what it is about the business and its operation that you believe makes it innovative?

Answer 1

The neighbourhood business that I consider really innovative is the local grocery store and the way they use marketing campaigns based on direct messaging using the social media platform and also the flash discounts which they announce to increase sales and footfalls.
Ultimately innovativeness is about using novel
methods and techniques to address a problem
which is an old and existing one. So this grocery store tries to solve the old problem of increasing revenue and increasing customer satisfaction by:
-Leveraging social media
-Newer store designs and aesthetics associated with
the stores
-Innovative campaigns to invite customers

So basis these criteria, the grocery store is
innovative and inventive in its approach.



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