Question

Which of the following is probably the MOST difficult environmental factor for owners
and managers to forecast, influence, or integrate into business plans?

Answer 1

Social change is a difficult environmental factor for owners and managers to forecast, influence, or integrate into business plans.

What is social change?

Social change is one the external factors that affect market.

It makes it difficult for the marketing management and staffs to make decisions and plans regarding market.

Therefore, Social change difficult environmental factor for ownersand managers to forecast, influence, or integrate into business plans.

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