Question

A company is targeting its marketing by running an advertising campaign showing a hmong family celebrating its traditions during the 4th of july holiday. The ad campaign features the company products being used by the children. What area of consumer decision influence is the marketing campaign using?.

Answer 1

The area of the consumer decision that is being used by this company is the target of American culture, an ethnic subculture, and family.

What is consumer decision?

This is the term that is used to refer to the decisions that are being made by people in the consumption of goods and services.

People make these decisions based on their families, their culture and the area that they find themselves.

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