A sales forecast is the volume of merchandise that an organization anticipates selling over a given period of time, based on a predetermined level of marketing activity.
Marketing describes the actions a business does to encourage the purchase or sale of a good or service. Advertising, selling, and delivering goods to customers or other firms are all included in marketing.
Sales forecasting is the act of determining how much a sales unit—which can be a single salesperson, a sales team, or an entire company—will sell over the course of the upcoming week, month, quarter, or year.
Thus, organizing expectations for sales during a given period of time refers to the sales forecasts.
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