In making the best economic choices, consumers compare the benefits of the choice to its cost.
What is choice?
This is the option that the consumer has considered to be the best way of satisfying his needs.
The choice of a person is a direct measurement of the benefit of the good and the cost that they can offer up for that good.
Therefore, in order to make the best economic choice, the benefits of a good must be compared to cost.
Read more on consumer choices here:
https://brainly.com/question/380037
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