CRM deals with methods, strategies and technologies that helps firms to manage and analyze customer interactions and I believe that this will be an effective solution for Kenya Airways business performance.
Every organizations is saddled with the aim of growth, development and to make profit.
Kenya Airways business performance using Customer relationship management (CRM) as a business strategy will help them to known more about their customer's life cycle and address key issue which will in turn make their airline run effectively.
The first part of the question is:
Short Case study: Kenya Airways Flies High with Customer Relationship Management
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