How effective was this solution? How did it affect
the way Kenya Airways ran its business and its
business performance??

Respuesta :

CRM deals with methods, strategies and technologies that helps firms to manage and analyze customer interactions and I believe that this will be an effective solution for  Kenya Airways business performance.

What was the relationship of customer relationship management to Kenya Airways?

Every organizations is saddled with the aim of growth, development and to make profit.

Kenya Airways business performance using Customer relationship management (CRM) as a business strategy will help them to known more about their customer's life cycle and address key issue which will in turn make their airline run effectively.

The first part of the question is:

Short Case study: Kenya Airways Flies High with Customer Relationship Management

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