Question

Case Study Kenya Airways Flies High with Customer Relationship Management
How effective was this solution? How did it affect the way Kenya Airways ran its business and its business performance?

Answer 1

Kenya Airways is known to have an unsatisfactory and lingering issues with customers relationship and because running their business with CRM, they were able to effectively handle it

What was the main cause of failure of Kenya Airways?

A key factor to the fall of Kenya Airways  was Poor customer relations as this lead to a lot of flight cancellation which the airline was said to have heaped the blame on the lack of passengers.

Note that Customer Relationship Management (CRM) are methods, strategies and tools used by firms to run, manage and analyze customer interactions.

Note that, Kenya Airways is known to have an unsatisfactory and lingering issues with customers relationship and because running their business with CRM, they were able to effectively handle it

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