Question

The airlines sold fewer tickets to business travelers during the "Great Recession" due to more companies using video conferencing software to save money. According to the five forces model, this type of threat is called the

Answer 1

According to the five forces model, this type of threat is called the threat of substitute products.

What are the five forces model?

The five forces model is used to analyse the competitiveness among firms in an industry. They are also referred to as the Porter's five forces.

One of the five forces is the threat of substitute products. If there are little or no substitutes for the goods produced by other companies, the greater the power the firms possesses.  Video conferencing is an alternative to physical meetings.

To learn more about the porter’s five forces, please check: https://brainly.com/question/26828741

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