Question

At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature’s Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards—all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.

Answer 1

The aforementioned illustration shows how demographic segmentation is used, with the Mahogany line being created with African Americans in mind.

What do you mean by segmentation?

The process of segmenting a target market into groups of potential customers with similar requirements and behaviors involves dividing the market into segments.

The division of consumers into segments according to their demographic traits is known as demographic segmentation. Age, gender, income, education, religion, nationality, and other factors are included in this.

Thus, the correct answer to be filled in the given blank is Demographic segmentation.

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