Ethnography is an approach in research, where the subjects are observed in their homes and/or communities.
- Ethnography is a mode of research that is largely used in the fields of Anthropology and Sociology.
- It is a method, wherein, the subjects of the study are not enclosed within an artificial environment, or otherwise known as a laboratory.
- They are studied by being observed in the environment they originate from or belong to.
- This method is specifically useful, while studying various cultures.
- It helps control the unwanted effects of being introduced in a new environment, which could alter the behavior of the subjects of the study.
Therefore, it is clear that Ethnography is the approach in research, where the subjects are observed in their homes and/or communities.
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