(b) Why is this an important technique for him to use as he begins his argument?

The technique used by Thomas Jefferson in the Declaration of Independence was to appeal to the audience by the usage of strongly worded sentences. The reason for using this technique at the beginning of the address was to bring the attention of the people

Thomas Jefferson, in the emotionally charged 'Declaration of Independence', attempts to draw the attention of the people, and shed light on what has been happening in America.
He uses words rooted in the history of struggle for independence.
He does so, in order to remind the public, that they had certain rights that could not be confiscated by anyone.
Especially, the ruling government.
He begins the draft with these statements, so that the people are empowered with knowledge, logic, ideas, ideologies, philosophy and the strength to fight for what is rightfully theirs'.

Therefore, it is clear why Thomas Jefferson used this technique in the beginning.

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