Micromarketing is a type of advertising that focuses on appealing to a small, niche market. Micromarketing is the direct marketing of goods or services to a specific consumer base.
It has the following weakness with mass media advertisement:
- It is more time consuming as in micromarketing you first have to identify the customer base and then target only them
- It incurs higher costs as to target only specific audience traditional methods can't be used and it increases the cost
- There's always a possibility of targetting wrong audience or not able to identify the correct customer base which can result all the money and time invested to go in vain
Learn More about Micromarketing here:
https://brainly.com/question/7503238
#SPJ10
