When an individual pursues a failed course of action, especially as a result of mismanaged agreement, it is referred to as: escalation of commitment.
What is Escalation of Commitment?
Escalation of commitment can be described as a bias condition or behavior an individual exhibits when faced with a seemingly hopeless or negative outcome, instead of them to alter their course of action, they decide to stay the course.
An example of escalation of commitment is when you choose to remain in a job you so much despise.
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