The sales of cosmetic products through stores and through sephora.com illustrates: multi-channel retailing.
What is Multi-channel Retailing?
The type of business strategy whereby a business offers similar products to customers purchase through multiple channels, either online and offline, is referred to as Multi-channel retailing.
The multiple channels adopted by Sephora in the sales of cosmetic products are through online (sephora.com) and offline (stores). This illustrates:
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