Question

Flora, the owner of an ice cream parlor, has been experimenting with different flavors to create a new exotic ice cream for her customers. After much deliberation and many tests, she decides to market the new Beet Cake with Pecan variant. In this scenario, the chosen ice cream flavor has entered the _____ stage of the new-product development process.

Answer 1

In the case, the chosen ice cream flavor has entered the commercialization stage of the new-product development process.

What is a new-product development?

These development process are essential for of bringing a new product to the marketplace.

At the commercialization stage of the development process, the firm is bringing the new products/services to the market.

Hence, in this case,  chosen ice cream flavor has entered the commercialization stage of the new-product development process.

Read more about commercialization stage

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