The coffee shop manager should measure elasticity with the mid-point method because he will get the same information regardless of a fall or rise in price.
When the midpoint formula is used to calculate elasticity, it calculates the elasticity using both price increases and decreases such that the base is the same.
This allows you to receive the same elasticity result of either price point that was used and so allows for more accurate analysis.
Find out more on the midpoint formula at https://brainly.com/question/21799506.
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