Question

Amazon is considered one of the best digital marketers and is known for establishing relationships with customers. The company typically asks website visitors to register and opt-in to receiving e-mail communication and other offers. Thus, Amazon can identify visitors to its site before they make a purchase. Amazon is utilizing the _______ feature of online media.

Answer 1

Since Amazon can identify visitors to its site before they make a purchase, it is utilizing the addressability feature of online media.

What is digital marketing?

This is an aspect of online channel, in which organizations use to promote their brand or image. Here, people who are digitally inclined can connect to the company's product offering.

Benefit of digital marketing are:

1. Targeted audience can be reached in a cost-effective and measurable way.
2. Increasing brand loyalty and driving online sales.

Learn more about digital marketing here: https://brainly.com/question/8367090

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