In masculine-oriented cultures, men should be assertive, tough, and focused, and women should be modest, tender, and concerned with quality of life.
We say a culture is masculine-oriented when individuals of different genders are expected to perform different social roles. In other words, identifying yourself a man or a woman means society will expect different things from you.
In masculine-oriented societies, men are expected to be tough, assertive, and focused. As a matter of fact, a certain degree of aggressiveness is considered natural for men.
Women in such cultures, on the other hand, are expected to be tender, modest, and concerned with quality of life. Ambition and assertiveness, for example, are not expected from women in masculine-oriented societies.
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