Question

33. when advertisers use extremely attractive models to demonstrate products, they are relying, in part, on the power of ____ to change consumers' attitudes.

Answer 1

When advertisers use extremely attractive models to demonstrate products, they are relying, in part, on the power of b. classical conditioning to change consumers' attitudes.

What is classical conditioning in advertising?

Classical conditioning in advertising is the use of positive features that create an atmosphere of enjoyment so that consumers are forced to associate good feelings and having fun with the product.

Classical conditioning creates an unconditioned stimulus (US) and the unconditioned response (UR).

a. observational learning

b. classical conditioning

c. reinforcement

d. punishment

Thus, when advertisers use extremely attractive models to demonstrate products, they are relying, in part, on the power of b. classical conditioning to change consumers' attitudes.

Learn more about classical conditioning in advertising at https://brainly.com/question/1299287

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