When marketers adapt their products by offering less expensive products that are tailored to consumers with modest incomes, they are paying close attention to: economic factors.
What are economic factors?
Economic factors are those factors that are used to determine what causes the competitiveness in the business environment of the firm.
Some of the factors are
- Wages
- Interest rate
- Inflation
- Government policies
Read more on economic factors here: https://brainly.com/question/6616580
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