When managers are analyzing the corporate controllable variables, the three key questions they must address about their business include:
- Company's target customers?
- What value does the company want to deliver to these customers?
- How will the customer value be created?
What are Corporate Controllable Variables?
Corporate controllable variables are factors such as place, price, promotion, and product that the business managers can control to achieve their aim.
For managers to successfully control these variables, they must know who the company's target audience is. They should also know what value they hope to give and the best way they will achieve the same.
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