The term economists use to refer to the minimum amount that investors must earn on the funds they invest in a firm is Normal Rate of Return. This is further explained below.
What is the Normal Rate of Return?
Generally, the Normal Rate of Return is simply defined as the average rate at which companies in the same industry as yours are able to turn a profit under typical conditions.
In conclusion, Economists use the phrase normal rate of return to refer to the minimum rate of return required by investors on their capital in a certain company.
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