Question

synergies, in the context of segmentation, are blank______ that can be achieved by focusing on horizontal or vertical lines within the market-product matrix.

Answer 1

Synergies, in the context of segmentation, are efficiencies that can be achieved by focusing on horizontal or vertical lines within the market-product matrix.

What is a synergy?

A synergy simply means the interaction of organizations to produce a combined effort to achieve a goal.

In this case, synergies, in the context of segmentation, are efficiencies that can be achieved by focusing on horizontal or vertical lines within the market-product matrix.

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