Social media managers ought to begin the budgeting process for their social marketing program well before final budget numbers are settled because: they must collect all relevant data to enable them make a plausible case for how the numbers will be expended and the return or marketing investment.
A social media manager is a person who manages an aspect of marketing for a company that is related to the use of social media to reach the target audience.
It is crucial to note that budgeting is a very crucial aspect of social media marketing.
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